CoinFlip, the leading global cryptocurrency ATM operator, today announced a new marketing campaign to display the simplicity around investing in Bitcoin. CoinFlip’s new ad, titled “So Flippin’ Easy,” features actor and long-time crypto investor Neil Patrick Harris unveiling the company’s ATM and cash to Bitcoin model.
Harris, famous for his roles as ‘Doogie Howser M.D.’, and the sitcom ‘How I Met Your Mother’, shared how taking the role of spokesperson and partnering with CoinFlip is connected to his own discovery of Bitcoin and hope others are able to adopt the cryptocurrency as well.
Harris shared in an interview with me how, “I remember when I first heard about Bitcoin; like most people, I didn’t fully understand it but at the time the price of Bitcoin was so low I figured I could give it a shot without risking too much.”
Harris, who was picked by CoinFlip because of his story as a novice who spent time learning the space, went on to note that, “Now, my investment has grown tremendously and multiplied in value, even major corporations and traditional investors are all jumping on the bandwagon. My goal is to let everyone know how easy and accessible it is to invest in cryptocurrency and join the future of finance.” With high-profile investors such as Paul Tudor Jones and companies such as MicroStrategy grabbing headlines, it is easy to see how Harris could spur adoption for the average investor as well.
With the marketing campaign of which Harris is the spokesman titled ‘So Flippin’ Easy’, CoinFlip as a company hopes to lean further into its mission of making cryptocurrency more accessible by educating the public about the ease of participating using the cash they have on hand. The company stated in a press release that it believes it can provide a simple easy way to invest for those that aren’t tech-savvy. And according to their CEO, Bitcoin ATMs comply with the Bank Secrecy Act requirements that banks do, as well as being registered as a Money Services Business (MSB) with FinCEN and as a money transmitter in certain states as required.
Ben Weiss, the new CEO of CoinFlip as of April 2021, shared with Forbes Crypto he hopes his business will scale to 5,000 ATMs by the end of the year, explained his business model of offering 24-7 customer service and the ability to acquire Bitcoin in less than 60 seconds makes his firm a challenger to cryptocurrency exchanges such as Coinbase and Gemini. Weiss, who ran the day-to-day operations of CoinFlip prior to moving into the role of CEO, predicts there will be, “…Bitcoin ATMs in every single gas station, in every single street corner, and that you will see as many bitcoin ATMs as normal ATMs eventually.”
Regarding the strategic partnership with Neil Patrick Harris, Weiss comments, “We partnered with Neil Patrick Harris who is well-known and approachable and lower that perceived bar for entry into the space,” said Weiss.
“Cryptocurrency is the future of how we shop, invest, and do business, but it can also be incredibly technical and intimidating. I prefer my transactions to be simple and to the point,” said Neil Patrick Harris. “It’s why I joined forces with CoinFlip – their ATMs make it so anyone can turn their cash into a significant investment opportunity with a great return.”
Harris certainly takes a risk as he now may enter the world of ‘crypto-twitter’ where celebrity influencers such as Elon Musk have left many in the space frustrated, to say the least. However, only time will tell if he ends up being a positive for cryptocurrency as he starts discussing it more on mainstream media.
Disclosure: Of many assets, Bitcoin comprises a portion of my investment portfolio.